Paiton Energy has been one of the largest private power generation companies in Indonesia since its establishment in 1994. With a production capacity of approximately 13,500 GWh of electricity per year, the company contributes to 6% of electricity consumption on Java Island.
In its operations, Paiton Energy not only focuses on energy sustainability but also on digital communication strategies to strengthen its image and public relations.
Digital PR to Enhance Reputation
Image and reputation are crucial for Paiton Energy in gaining public trust. According to CFO Bayu Widyanto, effective digital communication is the key to building and maintaining the company’s reputation. Accurate and educational information strengthens relationships with the community and stakeholders, ensuring transparency in the company’s operations.
Utilizing Social Media
Since 2020, Paiton Energy has developed an official website as its primary source of information. By 2024, the company expanded its digital reach through:
- LinkedIn to share reports, achievements, and official statements.
- Instagram to showcase company activities visually and interactively.
- YouTube for educational video content on energy and activity documentation.
- Official website as the company’s information center and sustainability reports.
This strategy not only disseminates information but also increases public engagement, strengthens public understanding of Paiton Energy’s role in the energy industry, and builds support for the company’s initiatives.
Challenges and Strategies
The main challenge in digital PR strategy is selecting the right platforms and tailoring content to a diverse audience.
Paiton Energy implements communication strategies tailored to each platform, ensuring that the messages conveyed are relevant and effective. The company also collaborates with IT, legal, and operational teams to maintain consistency and accuracy in communication.
Additionally, Paiton Energy regularly evaluates the effectiveness of its digital communication using analytical tools, measuring campaign impact, and adjusting strategies based on the data obtained.
Through this monitoring, the company can continuously improve its communication approach and ensure that its messages have a positive impact.
Success in Digital PR
Paiton Energy’s Digital PR success lies in the consistency, credibility, and transparency of the information shared with the public.
With a structured and data-driven communication strategy, the company has successfully built trust, increased operational transparency, and strengthened its position as a responsible and sustainable energy company.
As recognition of its efforts in digital communication strategy, Paiton Energy received the Indonesia Top Digital Public Relations Award 2025 in the Corporate category.
This award serves as tangible proof that the company has successfully built a positive image through an effective digital approach.
With a strategic and adaptive approach, Paiton Energy continues to evolve in the digital era, ensuring that every communication effort delivers real benefits to society and stakeholders.
Infobrand:
Paiton Energy Sukses Memelihara Citra Perusahaan Menggunakan Media Sosial
Wartakota:
Raih Top Digital Public Relations, PT Paiton Energy Sukses Pelihara Citra Perusahaan Lewat Medsos
Inews Muria
Paiton Energy Sukses Manfaatkan Media Sosial Sebagai Strategi Mempertahankan Citra di Era Digital
